MIT Museum
2022
Website design
Digital screens
Motion design
Branding by Pentagram
Web development by Cogapp
To coincide with the MIT Museum’s move to a new building in Kendall Square and a rebrand by designer Michael Bierut of Pentagram, the Cogapp team was asked to deliver a new website for the museum. We worked with Pentagram to translate the museum’s new brand into a Figma design library and page templates, before implementation online. At the heart of the updated brand is the new logo, which evokes the spirit of MIT through its modular form. The logo on the homepage acts as a framing device for an animation highlighting some of the iconic museum collection items.